Perhaps the easiest way to convince yourself is by scanning the literature of soft psychology over the last 30 years and noticing what happens to theories. Most of them suffer the fate that General MacArthur ascribed to old generals—They never die, they just slowly fade away. In the developed sciences, theories tend either to become widely accepted and built into the larger edifice of well-tested hu- man knowledge or else they suffer destruction in the face of recalcitrant facts and are abandoned, perhaps regretfully as a “nice try.” But in fields like personology and social psychology, this seems not to happen. There is a period of enthusiasm about a new theory, a period of attempted application to several fact domains, a period of disillusionment as the negative data come in, a growing bafflement about inconsistent and unreplicable empirical results, multiple resort to ad hoc excuses, and then finally people just sort of lose interest in the thing and pursue other endeavors.

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